Some years ago, I have read about a business news in Philippine. As you see the name ‘Business News,’ please don’t think about companies, stocks, shares, banks, conglomerates, etc. It was just about selling rats in some local markets of Philippine.
The interesting thing in the rat market was the rat sellers’ persuasion or making the name ‘rats’ to be interested in. How did the rat sellers create the name ‘rats’ to get peoples’ attention, do you know? They yelled 'STAR! STAR! STAR!' They wrote ‘STAR’ on the papers of advertisement because when you read each letter of ‘RATS’ back to front, from ‘S’ to ‘R’; you will find ‘STAR.’ I will show you to be more obvious as below:
R A T S
S T A R
Then, I am also thinking about the humans’ recalling on memory. We recall our memories by several ways - oppositely, differently, similarly, especially when we had two things matched. For example, when you see the word ‘war,’ by the most part, you will match in your memory with the word ‘peace.’ When you see the name ‘Romeo,’ your memory will definitely make the automatic recalling of ‘Juliet.’ When you see the word ‘black,’ you will match with the word ‘white.’ What I mean here is about the ways that people usually recall their memory about the two things, which are matched by any way. Every normal person has this experience enough in daily life. Right?
Alright, I would like you to participate in this scenario by yourself. Let us say that you were in that market where rats were being sold, on those days and you ate the rats there.
My curiosity here is – next time or a decade or many years later, when you see RATS, do you think that your memory at once will recall the STAR?
Or, do you think that when you see STAR, your memory will remind you about RATS?
Which way will be mostly based on; rats to star, or star to rats?
